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The Montréal Bike Fest: Take your TOUR!

>> par Le Tour de l'Île de Montréal  Montréal, April 2, 2003 — Presented by the Fédération des producteurs de lait du Québec, in collaboration with RONA, the 2003 Montréal Bike Fest will once again highlight cycling, celebration and city life. From May 31 to June 8, the Tour de l’Île de Montréal organization invites you to kick off your cycling season with a week of activities focusing on participation, fun and laughter.

Joëlle Sévigny, the new director of the Tour de l’Île organization, is pleased to invite you to take part in events designed to make you feel good through and through. “As it does every year, the Montréal Bike Fest will rely on ingenuity to make its routes as impressive as possible,” said Joëlle Sévigny. “Mont Saint-Bruno, the Botanical Garden and two quarry sites are among the places that cyclists will visit during this year’s Bike Fest. The Just for Laughs team will also be along for the ride again, making the brand-new Tour de l’Île route even more colourful,” added Sévigny.

The Montréal Bike Fest: for ALL cyclists

For the fifth consecutive year, the Bike Fest includes the Metropolitan Challenge, the Tour de l’Île des Enfants (for kids), Un Tour la Nuit and the Tour de l’Île de Montréal itself. Another key component is Operation Bike-to-Work, a vast mobilization campaign encouraging the entire population to use their bicycles to get to work.

On Saturday, May 31, the 2003 Metropolitan Challenge will give cyclists a chance to test their mettle on the roads around Mont Saint-Bruno. The second annual edition of this event will have 4,000 participants — twice as many as last year! Each participant will have the option of cycling 100, 125 or 150 kilometres at their own pace!

The fun-filled Tour de l’Île des Enfants (for kids) will be held the following day, on Sunday, June 1. About 6,500 youngsters aged six to 12 will pedal 22 kilometres with great pride and enthusiasm.
After completing their exploit, the kids will join their families, friends and neighbours at another party — a one-of-a-kind picnic. About 30,000 revellers will gather in Parc Jarry for a huge family party. The park will vibrate to the rhythm of music, shows and all kinds of activities, not to mention the heroic tales of the young participants!

To prepare for the big day, visit our new kids’ website (www.velo.qc.ca/jeunesse), where you will find all sorts of information about bicycle safety, advice for parents, games for children and informative texts about various aspects of cycling, etc.

Un Tour la Nuit allows 5,500 cyclists to combine cycling with urban nightlife on a very extraordinary Friday evening. After gathering in the heart of the Plateau-Mont-Royal, the participants will get no rest until they complete the luminous and astonishing looped route winding through the Botanical Garden. Once back on the Plateau, they can of course extend the festivities at one of the neighbourhood nightspots. An unforgettable experience!

On Sunday, June 8, the Tour de l’Île de Montréal, will give about 30,000 cyclists an opportunity to explore the city in a very unusual way. Hosted by the Just for Laughs team, this 48-kilometre Tour will pass through, among other unique sites, the Saint-Michel Environmental Complex and the Lafarge quarry! This madcap route will let the cyclists see the city differently and pedal through areas that are usually off limits. A spectacular, remarkable, amusing and unique get-together. A brand-new route designed for the whole family!

Lastly, Bike-to-Work, which promotes the use of the bicycle as a means of transportation, will take advantage of the momentum created by the Fest to put its campaign into high gear.

Register today!

To register for the various Bike Fest events, you just have to:

_ register on line at the Bike Fest website: www.velo.qc.ca (payment by credit card);

_ call Info Tour Bell at (514) 521-TOUR or 1-800-567-TOUR (payment by credit card);

_ complete the registration forms inside the Bike Fest programs available at all RONA stores throughout Québec as well as at bicycle shops;

_ or visit the Maison des cyclistes, located at 1251 Rachel Street East in Montréal.

The Montréal Bike Fest is organized by the Tour de l’Île de Montréal, a non-profit organization whose mission is to improve the quality of life and the environment by staging cycling events and arranging bicycle trips. The Tour de l’Île de Montréal is a member of Le Groupe vélo, which also includes Vélo Québec and Les Éditions Tricycle.

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