THE PRESS ROOM - for immediate release

GO BIKE MONTRÉAL FESTIVAL: NEW NAME FOR A FESTIVAL ON THE MOVE!


LAUNCH OF 2014 PROGRAM
 
Montreal, Sunday, February 16, 2014 — More than ever, biking is front and center – even in February.  Vélo Québec, with the cooperation of the Fédération des producteurs de lait du Québec and Groupe Jean Coutu, is taking advantage of its first winter bike happening to launch the program for the Go Bike Montréal Festival, which will culminate with the 30th Tour de l'Île de Montréal, on Sunday, June 1.

For Suzanne Lareau, President and CEO of Vélo Québec, the first Tour de l’Île de Montréal in 1985 was a veritable springboard for biking in Quebec. On the threshold of the 30th edition, Ms. Lareau, an avid cyclist, is delighted to participate in a biking event in the middle of February.

MONTRÉAL BIKE FEST MAKES WAY FOR GO BIKE MONTRÉAL FESTIVAL!

This year, to better reflect the popularity of biking and the mobilizing role of its unique North American festival, Vélo Québec is renaming the Montréal Bike Fest the Go Bike Montréal Festival.

For Joëlle Sévigny, Executive Director of Vélo Québec Événements, “This timely name change, which coincides with the 30th edition of the Tour de l’Île de Montréal, is a logical continuation of the novelties introduced in 2013 to satisfy today’s cyclists. These novelties include free admission to the Tour de l’Île and Tour la Nuit for kids 12 and under — a concrete way of encouraging them to be physically active — as well as a wider variety of experiences at the Tour de l’Île, for both leisure and sporting cyclists.

At the Go Bike Montréal Festival, cyclists take to the streets and actually become the event. Dynamic, festive and motivating, the new name Go Bike Montréal Festival is a rallying cry for action and celebration, where the focus is on the joys of biking. Ready to experience a festival on the move? Then, Go Bike Montréal!

2014 NOVELTIES

Catherine-Anne Toupin: New spokesperson for the Go Bike Montréal Festival
To the delight of Vélo Québec, Catherine-Anne Toupin will be the new spokesperson and ambassador for the Go Bike Montréal Festival. “I’m pleased to accept this honour. I love biking – a real addict! Participating in the Go Bike Montréal Festival is the best way to get into biking, see Montreal in a different light and truly rediscover the city. The public enthusiasm around the event is wonderful to see. The cyclists are the stars. I can’t wait!” says the actress and cyclist.

Tour de l’Île de Montréal features ACTUAL island tour for 30th edition
To celebrate the event’s 30th edition, Vélo Québec offers you an actual tour around Montreal Island, or 130 km.

Go Bike Montréal Festival is also:
- A new start site at parc La Fontaine for the Tour la Nuit and Tour de l’Île de Montréal, closer to downtown, more accessible.
- A larger offering for bike touring and sporting cyclists: choice of 11 unique circuits for all the program events, including the different routes in the Metropolitan Challenge, that of the Tour la Nuit and the six possible experiences in the Tour de l’Île de Montréal.

2014 PROGRAM

•  METROPOLITAN CHALLENGE: Sunday, May 25
It is both the first major cycling tour of the season and the most popular event of its kind in Quebec, with 4,000 participants. Leaving from L’Assomption, without stress or stopwatch, cyclists can opt for 75, 100, 125 or 150 km of enjoyment.

TOUR LA NUIT: Friday, May 30
A colourful, costumed parade of joyful cyclists of all ages streaming through 20 km of car-free city streets – night-time Montreal at its best!

30th TOUR DE L’ÎLE DE MONTRÉAL: Sunday, June 1
This famous cycling event, already in its 30th year, offers a new start and finish site, as well as several route possibilities. For a recreational outing or an athletic challenge, there is a Tour de l’Île for everyone:

-50 or 25 km: Classic version: 50 km of car-free streets, ideal opportunity to see and experience Montreal in a different way. The same pleasure is possible over a shorter distance, via the 25 km route.
-100-130 km Découverte: Original version, to underline the 30th anniversary, where cyclists literally bike around Montreal Island, or 130 km, with the possibility of shortening the route to 100 km. Morning departure on marked-off route open to motorists.
-50 km Express: Accelerated version where, first to leave, cyclists travel at 30 km/h for 1½ hours on closed-off downtown streets.
-100 km Express Vélo Mag: Experience unique to Montreal for seasoned touring cyclists, who ride under police escort in a peloton, at an average speed of 30 km/hour. Places limited to 200.
-En route to the 30th Tour de l’Île: Friday, May 30, leaving from Quebec City : an invitation to bike to Montreal to participate in the 30th Tour de l’Île de Montréal.

INFORMATION AND REGISTRATION

514 521-8356, ext. 504 / 1 800 567-8356, ext. 504 / www.velo.qc.ca



From left to right : Joëlle Sévigny, Vélo Québec; Raphaële Charrette, Groupe Jean Coutu; Nicole Dubé, Fédération des producteurs de lait du Québec; Catherine-Anne Toupin, new spokesperson of the Go Bike Montréal Festival; Josée Monette and Suzanne Lareau, Vélo Québec.


2014 GO BIKE MONTRÉAL FESTIVAL
The Go Bike Montréal Festival is produced by Vélo Québec. Presented by the Fédération des producteurs de lait du Québec, in collaboration with the Jean Coutu Group, the event also relies on its associate sponsors, which include Gaz Métro, Desjardins Group, Provigo, MEC, TELUS and the Société de transport de Montréal (STM). As for its public partners, the Go Bike Montréal Festival has the invaluable support of Ville de Montréal, the Secrétariat à la région métropolitaine, Tourisme Québec, Tourisme Montréal and the Direction de santé publique de l’Agence de la santé et des services sociaux de Montréal.

VÉLO QUÉBEC: OVER 45 YEARS OF BIKING ACTION
Vélo Québec, a non-profit organization, has been rallying the Quebec cycling community since 1967. Its mission is to promote the bicycle as a means of transportation, recreation and tourism for everyone. Its expertise is recognized in Canada and throughout the international cycling community.

Press kit : http://www.velo.qc.ca/fgvm2014

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Contact
Vélo Québec
Stéphanie Couillard
Media Relations Consultant
514 521-8356, ext. 358
scouillard@velo.qc.ca

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