THE PRESS ROOM - for immediate release

A Winter Happening by Go Bike Montreal

Participate in the 2nd edition of Vélo sous zero on Sunday, February 15!


Montreal, Thursday, January 15, 2015 – Vélo Québec, in partnership with ENvironnement JEUnesse, invites you to come out on Sunday, February 15 and participate in the 2nd edition of Vélo sous zéro, a winter happening by Go Bike Montréal Festival, presented by Les producteurs de lait du Québec, in cooperation with Jean Coutu. Buoyed by the success of its first edition in 2014, Vélo sous zéro is doubling the number of places available this year, in order to accommodate 1,000 cyclists. Registration is free and begins today at 10 a.m. exclusively at www.velo.qc.ca/velosouszero.

According to Suzanne Lareau, President and CEO of Vélo Québec: “The 2nd edition of Vélo sous zéro confirms the relevance of holding an annual winter cycling event North America’s most bicycle-friendly city. It is also in keeping with the commitment made by Vélo Québec as part of Je vois MTL to make Montrealers and visitors aware of the possibilities offered by winter biking.”

“After over 10 years of mobilizing citizens in favour of four-season cycling, ENvironnement JEUnesse is proud to partner once again with Vélo Québec through the Vélo sous zéro event, in order to emphasize the democratization of winter biking as a useful mode of transportation,” added Jérôme Normand, Executive Director of ENvironnement JEUnesse.

Organization of Vélo sous zéro
Some 1,000 cyclists are expected on Sunday, February 15, at 10 a.m. The start and finish will take place in front of the Bistro culturel Espace La Fontaine, located in the heart of the park of the same name. A portion of the 15-km route along streets open to traffic will follow the Montreal bike path.

Montreal: a four-season biking city
The popularity of four-season biking is definitely on the rise. The City of Montreal’s initiative to keep part of its bike path snow-free (240 km) demonstrates the importance it attributes to urban biking 12 months a year. This need for a four-season cycling network is motivated not only by increasingly mild winters, but also by an ever-growing number of people who want to bike virtually year-round.

Tips for a better ride on Sunday, February 15
Experiencing winter biking for the first time or looking for more information? Take the time to read the tips taken from ENvironnement JEUnesse’s “2 roues, 4 saisons” campaign.

Vélo sous zéro is an event produced by Vélo Québec, in partnership with ENvironnement JEUnesse, in the spirit of the Go Bike Montréal Festival, presented by Les producteurs de lait du Québec, in cooperation with Jean Coutu. The event also has Communauto as an associate sponsor.

To check out the Vélo sous zéro route, click here

–30 –

About Vélo Québec
Vélo Québec, a non-profit organization, has been bringing the Quebec cycling community together since 1967. Its mission is to encourage the use of the bicycle for transportation, recreation or tourism. Its expertise is recognized in Canada and throughout the international cycling community.

About ENvironnement JEUnesse
ENvironnement JEUnesse is a non-profit environmental education organization that has operated throughout Quebec since 1979. Its mission is to promote the development of critical thinking and environmental awareness among young people and equip them, through its educational projects, to be active in their community.

Information
Stéphanie Couillard | Public Relations Consultant | Vélo Québec
514 521-8356, ext. 358 | Cell: 514 942-0743 | scouillard@velo.qc.ca

Jérôme Normand | Executive Director | ENvironnement JEUnesse
514 252-3016, ext. 228 | jnormand@enjeu.qc.ca

>>>All releases