THE PRESS ROOM - for immediate release

On February 11, Participate in Snow Moon by Bike…
A Magical Nocturnal Montreal Experience!





Montreal, Wednesday, January 11, 2017 – On Saturday, February 11, by the light of a full moon over downtown Montreal, cyclists are invited to get on their bikes and come out and show their northern roots. Presented by the Producteurs de lait du Québec, Snow Moon by Bike is a cycling event created by Vélo Québec as part of the official program of Les Hivernales celebrations for Montreal’s 375th anniversary. It will also cap off the Winter Cycling Congress 2017, an international event presented in Montreal for the first time in February.

Vélo sous zéro becomes Snow Moon by Bike in 2017!
Vélo sous zéro is a popular, festive winter biking experience promoting the joys of four-season biking. Held in February for the past three years as part of the Go Bike Montréal Festival, in 2017, Vélo sous zéro makes way for Snow Moon by Bike – a special edition marking the 375th anniversary of Montreal and the 50th anniversary of Vélo Québec.

“We are very pleased to present Snow Moon by Bike as part of the festivities surrounding Montreal’s 375th anniversary. With the creation of this zany winter moonlit bike ride, Vélo Québec is helping to reinforce the innovative image of our city,” said Suzanne Lareau, President and CEO of Vélo Québec.

“This is an invitation to embrace winter and light up the Nordic sky by parading through the streets of Montreal on our colourful bikes. Snow Moon by Bike is an ideal opportunity to show that we are not afraid of the cold, so come out and create some winter magic,” said Gilbert Rozon, Commissioner of the Celebrations marking the 375th anniversary of Montreal.

“Montreal - a biking city, a winter city and a festive city. These three significant features are the focus of this not-to-be-missed event helping to commemorate the 375th anniversary of the founding of Montreal and demonstrating that four-season biking is definitely becoming part of Montrealers’ DNA. And to facilitate winter bike travel, many bike paths are open to cyclists this season,” announced Denis Coderre, Mayor of Montreal.

“The Quebec government is pleased to support Snow Moon by Bike. In addition to promoting Montreal as a four-season biking city, this festive event marking Montreal’s 375th anniversary encourages active transportation and the adoption of a healthy lifestyle,” declared Martin Coiteux, Minister of Municipal Affairs and Land Occupancy, Minister of Public Security and Minister responsible for the Montréal region.

“To celebrate the 150th anniversary of Confederation and the 375th anniversary of Montréal, an array of diverse, original and festive activities will be taking place during Les Hivernales,” said the Honourable Mélanie Joly, Minister of Canadian Heritage. “There will be something for everyone—and cyclists will also be able to get in on the fun thanks to Snow Moon by Bike. Get our your bikes and come brave the cold!”

Organization
Cycling and winter enthusiasts are invited to light up their bikes and take part in a merry procession, complete with allegorical bicycles. Participants will start at Place des Festivals in the Quartier des spectacles at 7 p.m. The first 3.75 km of the route will unfold under police escort, giving cyclists a chance to marvel at the video projections illuminating buildings and public places. Seasoned cyclists can up the ante by adding a 10 or 15 km looped jaunt to the Olympic Stadium. This magical night will end at the Igloofest site in the enchanting Old Port.To participate in the event, go to our website or on our Facebook event page.
 

Montreal: A four-season biking city
The popularity of four-season biking is definitely on the rise. The City of Montreal’s willingness to clear snow off a large portion of its cycling network (429 km) reflects the importance given to year-round bike travel. This need for a four-season bike network is motivated not only by increasingly mild winters, but also by the growing number of people who want to bike virtually all year long.

Tips for maximizing your ride on Saturday, February 11
Whether this is your first winter biking experience or you simply want to be better informed, take the time to read the tips taken from the “2 roues, 4 saisons” campaign of ENvironnement JEUnesse.


About Vélo Québec
Vélo Québec is a non-profit organization that has been a rallying force in the Quebec cycling community since 1967. Its mission is to promote the bicycle as an accessible means of transportation, recreation and tourism for all. Vélo Québec is recognized nationally and internationally as an authority on active transportation. In 2017, Vélo Québec will celebrate 50 years of cycling activism. www.velo.qc.ca

About the Society for the Celebration of Montréal’s 375th Anniversary
The Society for the Celebration of Montréal’s 375th Anniversary is a non-profit organization whose mission is to organize the celebrations and socioeconomic contributions that will highlight Montréal’s 375th anniversary in 2017.  With a focus on promoting Montréal expertise, it acts as a catalyst for local forces to carry out its mandate: mobilize the community, implement a funding strategy, rigorously manage funding, develop quality programming and ensure the visibility of the celebrations. The Society benefits from the support of the Ville de Montréal, the Gouvernement du Québec and private funding from 11 Great Montrealers. For more information: 375mtl.com

For the complete list of press releases and other images and videos, go to our virtual press room here.

Follow us live on our Twitter feed @375Mtl. Follow us on Facebook.

To learn more about the contribution of the Gouvernement du Québec to Montréal’s 375th, click here.

For the Snow Moon by Bike press kit, go to www.velo.qc.ca/fr/Lunedhiver2017
 
 
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For more information :

Vélo Québec
Stéphanie Couillard
Media Relations Consultant
514 521-8356, ext. 358
scouillard@velo.qc.ca

Société du 375e
Isabelle Pelletier
514-238-4178
ipelletier@375mtl.com




 

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